Tanvi Nadkarni

Frontend Engineer.
9+ years of experience helping top ecommerce companies scale and build high perfoming front ends.

Write to me on tanvi@tanvi.dev. See my regular contribution to FrontEndEng.dev

Experience

9 years of experience buildin high quality front ends in React, Angular, Tailwind, NextJS, Express etc.
Currently working for Wiseland Inc. as Lead Frontend Engineer. See blog.
Worked for VF Corp as Senior Frontend Engineer.
Worked for Ebay Inc. as Senior Frontend Engineer for their Marketing Team. The email templates I implemented were sent to more than 1 Billion times.
Worked for Macys.com as Frontend engineer responsible for their home page navigation menu.
Works for Sears Inc, Registra Inc. in past builing their consumer facing web front-ends.

I also specialize in ADA compliance, Web Vitals improvements and SEO and have consulted with some top companies to improve their compliance and SEO performance.

Everything a front end engineer should know about A/B testing

A/B testing is a data driven way to figure out what UX patterns work better than others in real world. This is a very user focused paradigm and very central to how we build modern consumer facing front-ends. In this detailed guide we cover all the important topics you should know.

August 2, 2023

Detailed guide to automatically generate a sitemap for your Nextjs website.

Sitemap generation is critical if you care about search engine discoverability of your web pages. Thankfully this is extremely simple for Nextjs based web applications.

July 20, 2023

7 reasons why Tailwind css is better than Bootstrap

A detailed explanation on why tailwind is better than bootstrap when it comes to performant css frameworks

June 25, 2023

A comprehensive guide to Redux for beginners

Redux is a very popular but perceived to be hard to understand React library that is becoming increasingly popular. In this guide I explain what is the purpose of this library and how to understand it in the perspective of a new developer.

April 2, 2023